The assignment: Create a holiday card out of green materials to communicate TPN’s commitment to the environment. It was an agency-wide competition. My partner and I won.
The solution: We thought a card that you could actually do something with would make a bigger impact rather just a card that verbally and visually touted being green. That’s why we created a card made of recycled seed paper that clients could plant and in a few months, enjoy a variety of wild flowers. This way, the message of TPN’s commitment to the earth would last long past the holiday season, and be a daily reminder of our company’s creed – one they could talk about to others. To that end, the last line of copy read:
Thanks for helping us plant the seed.